Nova Scotia Power – Get Pumped Summer Tour

In 2012, 59% of Nova Scotia households used oil to heat their homes. In response, NATIONAL and Nova Scotia Power launched the Heat Pump Revolution, using values-based messaging to promote electric heat pumps as a smart alternative. In 2016, NATIONAL worked with NSP on their first grassroots Summer Tour to increase exposure and prompt more homeowners to install an electric heat pump. With a presence online, on social media, and in-person, NSP was able to create over six million campaign impressions and sign up almost 3,000 homeowners to receive more information about installing a heat pump in their home.