Halifax Convention Centre – Building a Brand

A brand new convention centre in Halifax, Nova Scotia is changing the face of the city’s downtown core. In 2012, NATIONAL began working with the new Halifax Convention Centre on an integrated marketing campaign to bring Nova Scotia to the world. Together, we created a new brand identity under the credo: Be bold. Be simple. Be fun. delivering it to event planners and stakeholders through innovative, integrated channels. The result: An award-winning campaign, driving pre-bookings for 2018 and beyond.