Dalhousie University – Citizen of Dal

There are 52 weeks in the university recruitment cycle and as competition for prospective students grows, admissions departments need to make the most of each one, but attracting students has become about more than just course offerings—it’s about the lifelong memories created while being a part of the campus community. Together with Dalhousie, NATIONAL launched the Citizen of Dalhousie campaign, breathing new creative life into every component of the recruitment process. Today, NATIONAL continues to support recruitment efforts, expanding our partnership with Dal and working with the communications team to build awareness and anticipation for Dalhousie’s 200th anniversary celebration.