Atlantic Credit Union – A Bold New Look

With over 317,000 members serviced by 46 independently owned credit unions across the Atlantic Provinces, Atlantic Credit Unions were ready for a shift in marketing. In spring 2015, Atlantic Credit Unions worked with NATIONAL to refine their core narrative—their compelling selling proposition. What sets credit unions apart from traditional banks? With that in hand, they retained NATIONAL to build a new regional marketing program to drive business results and attract new members to the credit union system.
 
In 2016, NATIONAL developed a three-year marketing strategy that outlined a blueprint for “always on” content marketing—moving away from traditional product advertising to a new model where authentic stories are shared on a new content marketing platform. From this, HonestMoney.ca was born.